Google My Business: A Guide to Google Business Profile
Google My Business—now called Google Business Profile—allows business owners to reach customers via Google Search and Google Maps.
Maintaining a Business Profile helps you increase your visibility on Google, gain credibility with reviews, and control your business information.
- Why you should have a Google Business Profile for your business
- How to set up your Google Business Profile
- How to optimize your Google My Business profile
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98% of users read online reviews for local businesses.
The star rating next to business names on Google Maps
(which ranges from 1-5) is a cumulation of reviews.
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What Is Google My Business (Now Known as Google Business Profile)?
Google Business Profile (GBP) is a free tool that allows you to influence how your business appears on Google Search, Google Maps, and Google Shopping.
Using this tool lets you connect with customers, post business updates, list products or services, and more.
Is Google Business Profile Free?
It’s 100% free to create and manage your Google Business Profile. And you can get a lot out of it without paying a cent.
What Are the Benefits of Google My Business?
There are three main benefits of maintaining a Google Business Profile:
- Increase visibility on Google
- Gain credibility with reviews
- Share business information with customers
Increase Visibility on Google
When you search for a business in Google, you’ve probably noticed the map and accompanying list of businesses that can appear at the top of the search results. This is called the "local pack" or “map pack.”
Share Business Information With Customers
You can display your business hours, contact information, services, and more through your Google Business Profile. Additionally, you can update your customers about temporary changes. For example, you can display holiday hours or mark your business as temporarily closed or fully reopened.
Specific Services You Offer
Selecting certain business categories will allow you to specify what types of services you offer. Marketing agencies, for example, can add “Telemarketing” as a service or create a custom service like “SEO.